BONDLE is a wine company that sells french, high quality, natural wines, released in seasonal collections.

They launched in 2021 as a “bond builder between friends and family.” Built on the art of generosity and hospitality, we knew BONDLE was more than just another bottle of wine.

BONDLE is...
the host
the friend that always brings dessert
a thank you card
the cherished memories
the laughter that fills the room

BONDLE is a symbol of community

BONDLE’s Community

aged late twenties to late thirties
transitioning into a more relaxed paced lifestyle
have a casual and established relationship with wine
starting to splurge on experiences and higher quality products

When we researched the lifestyle and social life of this age range, we found that this is a pain point for them. The average person’s social circle begins to decrease around age 25. People are moving cities, maturing into different beliefs, changing priorities, growing families, and more.

The Problem

As you mature, who you surround yourself with becomes more about quality than quanity, making the process of building your community harder.

We also found a number of articles and videos aimed at helping people in their 20s and 30s make friends. A recurring theme of advice was to “put yourself out there even though it can be a difficult thing to do.”

The Insight

People want community, but they are waiting for an invitation.

The Opportuniy

Help people go from waiting for the moment to creating the moment.

The Strategy

Position BONDLE as the invitation.

RECOMMENDATIONS

1. Influence Communtiy

Influencers chosen because they
embody the lifestyle of the
target audience, have a passion
for wine and a platform
to share it, or make hosting a part
of their personal brands.

3 levels of influencer collaborations

Tier 1: Try

Tier 2: Share

Tier 3: Experience

A tier focused on getting the name out to a wider audience. The influencer recieves wine to try with the option of making content with it.

Focused on getting people together and showing how BONDLE can create those moments.
Influencers receive a PR box with products for a themed get together, like a picnic. Influencers will be encouraged to get together with friends they don’t get to see often, possibly another influncer they haven’t had a chance to meet in person yet.

Invite guests to dinners hosted by BONDLE. Influencers can meet each other or catch up and use the dinner for their own content creation.

2. Create Communities

Use digital community platforms to connect customers to events.

Platforms like, eventbrite and hivebrite are designed for companies to create and engage communites and manage event information.

MeetUp is an app where users can find and join groups to meet up with in person.